Josh Goldstine (New President of Marketing at Universal Studios) Talks About SWATH

Ad Age: Movie marketing usually starts years in advance of a film’s release, often at the point of green light. How far out are you looking at Universal’s releases? 

Mr. Goldstine: I’m working on “Snow White & The Huntsman” for next summer right now. We’re just talking about plans to reinvent the myth of Snow White. It’s both incredibly classic and really dynamic and new. For me it’s a big opportunity to work on a franchise movie and have a unified point-of-view that connects everything.

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