Kristen’s Balenciaga Fragrance Campaign Expanded to ‘Rosabotanica’

Kristen’s Balenciaga Fragrance campaign, known as Florabotanica, has expanded to a new scent, Rosabotanica. This fragrance has “head notes of blue hyacinth, fig leaf and petitgrain, heart notes of rose, grapefruit, cardamom and pink pepper and base notes of white amber, cedar, vetiver, patchouli and a “clean woods” accord.” You can order the fragrance NOW from Neiman Marcus (link below).

French couture house Balenciaga has launched feminine fragrance Rosabotanica, a follow up to last year’s Florabotanica.

Once again created by Olivier Polge and Jean-Christophe Herault of IFF, it has head notes of blue hyacinth, fig leaf and petitgrain, heart notes of rose, grapefruit, cardamom and pink pepper and base notes of white amber, cedar, vetiver, patchouli and a “clean woods” accord. It comes in the same rectangular bottle as Florabotanica, decorated with 17th century-style florals in tropical shades of magenta, yellow and blue and featuring the same tall, black and white striped cylindrical cap as was seen on Florabotanica. The outer packaging features the same florals. The fragrance will be available in perfumeries and selected Balenciaga outlets.

It can be pre-ordered now at Neiman Marcus, at a cost of $100 for a 50ml EDP. In Europe, the fragrance will cost €53 for 30ml, €75 for 50ml and €105 for 100ml. The perfume will be publicised by actress Kristen Stewart of the Twilight film franchise, in an ad campaign shot by British photographer Craig McDean. The campaign will roll out on a country-by-country basis depending on orders. Rosabotanica is Balenciaga’s 23rd fragrance since its launch of Le Dix in 1947. The brand’s fragrance licence is held by Coty.

Purchase ROSABOTANICA now over at Neiman Marcus!

Source: Cosmetics Business

Kristen talks to Savior Flair about Florabotanica

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Kristen Stewart might be best known for her role as Bella in the Twilight series, but her vitae speaks to her many acting accomplishments. She’s been Joan Jett and Marylou, but, to designer Nicolas Ghesquière, she is also the quintessential Balenciaga girl. Recently tapped to be the face of the Florabotanica Balenciaga fragrance, Stewart has gotten to spend time with one of her favorite brands and designers, and has worked hard to understand the essence of the Balenciaga name. She is nothing if not a thoughtful and intelligent young woman – a fact that becomes radiantly clear in this interview.

When asked what she identified with most in Balenciaga, Stewart responded, “Honestly it is evocative. It makes you think. It always strikes a perfect balance between elegance and modernity or represents a stark version of either – which I love. The brand, because of its sense of very unexpected creativity, manages to really lead the way while remaining very true to its artistic initiative. I love the fact that wearing Balenciaga makes you feel unique.” For fans of the brand, it’s clear to see that she nails its ethos.

Beyond understanding Balenciaga, Stewart understands how she fits into the framework; “I recognize myself when I wear it, which is important,” she shares. The Florabotanica fragrance, which she describes as “refined yet assertive”, embodies the youthful exuberance of Stewart herself. “The fragrance is everything I like,” she describes, “it is natural, feminine, and original – three things I value very much.” For Stewart, working with a brand she admires and a fragrance she loves is an “honor”, and so is it to work with Nicolas Ghesquière. “Nicolas has a creative energy that is undeniably magnetic and very igniting, utterly contagious and inspiring. Being around Nicolas in his element is one of my most valued experiences. He is such a sweet person, so professional, and one of my all-time favorite artists. It was a very nice experience.”

Source: Savior Flair

Kristen Talks Bakenciaga with Cosmopolitan UK

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What does the Balenciaga brand represent to you & what do you like the most about it?

Honestly it is evocative. It makes you think. It always strikes a perfect balance between elegance and modernity or represents a stark version of either. Which I love! Completely unafraid. The brand, because of its sense of very unexpected creativity, manages to really LEAD the WAY while remaining very true to its artistic initiative. I love the fact that wearing Balenciaga makes you feel unique.

How would you describe the Balenciaga woman? What’s her style? Do you recognize yourself into that woman?

She is free. One can tap into qualities they might not know they have wearing Balenciaga. For me its a boldness. A very seductive assertiveness. I recognise myself when I wear it, which is important.

What is your relationship with fashion?

I am very comfortable with it. I am usually one for simplicity and my style is casual most of the time, but I like to go just as far in the other direction. I love pushing boundaries and bringing different aspects of myself to the surface with what I wear.

How do you feel about being the face of this fragrance? To what extent is this new fragrance faithful to your personality?

It is a huge honour for me as I’ve always loved this brand. The fragrance is everything I like; it is natural, feminine, and original. Three things I value very much.

How would you describe this fragrance? What do you like about it?

For me the fragrance is refined yet assertive. Its floral nature makes it alive and young.

What about the design of the bottle?

The bottle is very modern and intriguing. I’d love to see a massive structure of the same design. They really went for it; of course. I want to know what that bottle has inside it.

According to you what makes a good fragrance?

For me, a good fragrance has to take you by surprise. Most importantly it has to be natural: aromatically and in spirit. Sometimes wearing the right scent can give you an unexpected sensuality.

Are you wearing fragrance?

Yes. I feel that wearing a fragrance adds the final touch to your look… very nice experience

Source: Cosmopolitan UK

Kristen ‘Still Involved’ with Balenciaga & Talks of Fall Fragrance Ad Campaigns

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Kristen’s position as the face of Balenciaga and the fashion house’s fragrance, Florabotanica, was questioned after the release of her interview with German magazine 032c, where she spoke about Nicolas Ghesquière’s departure. However, NYmag.com is claiming a source confirmed her involvement is still with Balenciaga. Additionally, it is rumored that she has already shot new fragrance campaigns for the fall.

But an inside source confirmed to us that her contract with Balenciaga is actually alive and well. She has already shot several new fragrance campaigns, the first of which will come out this fall.

Read on here.

Source: The Cut

Kristen Talks Balenciaga & Nicolas Ghesquière w/ 032C

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A German magazine, 032c, dedicates its Summer 2013 issue to Balenciaga’s former designer, Nicolas Ghesquière. The magazine features a few quotes from Kristen talking about the designer and that she noticed a change in him after his final Spring show for the fashion house.

He is a reminder of how fucking annoying everyone else is. It’s not easy to walk a line that not every single person in the world is going to get in a second. Nicolas is the sort of person who loves swimming in rough water …

I’ve felt the happiest I’ve ever felt wearing these clothes. I’ve also felt androgynous and rigid. Sort of like you’re wearing a fucking building.

Kristen comments about when Nicolas told her that he was leaving Balenciaga:

I was like, ‘Dude, are you okay?’ and he was like (in a French accent), ‘Yes. Yes. I will tell you soon, but there are things happening.’ Before I left, he was like, ‘All right, I’ll tell you.’ I’m so fucking proud of him because what he was about to do would rock people’s worlds. He was just like, ‘Believe for me.’ I thought it was the coolest fucking thing.

The look on his face after that show, he had this look like he was actually the kid who was being told he wasn’t allowed to do something. And he was totally not going to stand for it, and I was like, ‘I will totally run away with you.’

Source: 032c | The Cut