Few male fragrances have managed to capture female attention quite like Dior Homme Eau for Men. Perhaps that’s because the scent—classically masculine according to perfume tradition—gives a couple nods to the ladies with notes like grapefruit and iris.
Or, perhaps more realistically, it has to do with its spokesman: The painfully handsome Mr. Robert Pattinson.
“The idea of revisiting a classic fragrance was very attractive,” says the star, who imagines the scent’s wearer to be “a free spirit who does whatever he wants, and is fearless about it.” Indeed, the fragrance’s film campaign, directed by Romain Gavras, depicts just that: Viewers can watch as he races a vintage car along the beach, runs on rooftops, kisses (Twilight style!) in an elevator, and more. These various scenes embody a guy who’s a lot less Edward Cullen…and a lot more James Dean.
For R.Patz, it’s fitting that the fragrance he’s fronting is all about rebellion. “When I was 12, I remember being on holiday in Portugal and watching teenagers going into bars,” he says. “I believed that splashing cologne would convince everyone I was an adult. I thought wearing perfume was the cool thing to do.” Reluctantly, he adds, “That…and hair gel.”
But, Rob acknowledges, it’s totally possible that the dude who wears this scent may be slightly outdone—by the ladies. In fact, he seems undeterred by the female fanbase the fragrance has garnered. “She’s a girl of her own mind,” he imagines, “refusing to smell ‘pretty’ or do what’s expected of her. And clearly someone who isn’t confused about her idea of femininity.”
Luckily, this free-spirited lady is a familiar figure in the actor’s life. “My mum’s quite a dominant personality,” he explains, “so I’ve always been very comfortable around girls.”
Somehow, we think the feeling might be mutual.
Source: Teen Vogue | Photo by Nan Goldin for Christian Dior Parfums
Here are some old Dior pics of Rob’s campaign now bigger and non-scans.
Talking about Dior Homme in the occasion of the ad finally going to the USA.
Since premiering in Europe last September, Robert Pattinson’s steamy Romain Gavras–directed fragrance commercial for Dior Homme has generated more than 15 million views on YouTube. When the black-and-white short, starring the 27-year-old Twilight-saga heartthrob makes its American television debut in February, during the Olympics, that number should increase exponentially. Pattinson’s steely glances are being repurposed to promote Dior Homme Eau for Men, a fresh new grapefruit and coriander-spiked riff on the heady, iris-laden original scent that hits shelves exclusively in the U.S. in February.
“I like trying to do ambitious things,” says Pattinson. Pairing the Parisian luxury brand with Gavras’s “violent and visceral” approach was his idea. (The director’s infamous 2010 video for M.I.A’s “Born Free” was pulled from YouTube for its graphic content.) “That’s what got me really enthusiastic about the campaign, that [Dior] wasn’t shying away from anything.” Pattinson’s beauty contract has afforded him a few other perks. “I was a brush-your-teeth-and-have-a-shower kind of guy. I can’t tell if it’s because of my association with Dior or because I’m older, but I’ve started moisturizing,” he says, calling out the brand’s Dermo System Repairing Moisturizing Emulsion as his current skin salve of choice. With a tinge of sarcasm, he adds, “It’s been a quite profound change in my life.” As for the fragrance he fronts, Pattinson likes it best in shower-gel form. Other musts include Nudie jeans and “old Hanes T-shirts,” he says. “There are stores that sell these sweat-stained T-shirts for like $80. It’s a weird cult!”
Up next for the British-born star is director David Cronenberg’s Maps to the Stars—a “darkly comedic Hollywood satire ghost story,” according to Pattinson. He also has projects with Werner Herzog and Anton Corbijn in the works. “This year, I’m trying to see what my niche is.”
Source: The Wall Street Journal
Looks like us in the USA will finally be able to purchase Dior Homme (and hopefully see those irresistible ads!) exclusively at Macy’s!
January is when the fragrance officially launches. I don’t know about you, but even though I don’t have a man in my life, I may just buy this fragrance just cuz!
New DiorRob USA campaign ….. Dior Homme Cologne