Robert Pattinson for Dior Homme Fragrance. #dior #diorbts #diorrob #robertpattinson
Source: Instagram / Dior
Robert Pattinson for Dior Homme Fragrance. #dior #diorbts #diorrob #robertpattinson
Source: Instagram / Dior
This image we’ve seen in both b&w and color but the photo has always been cropped. Now, here’s the full size image.
Source: Robert Pattinson Australia
Where did you get the inspiration for the video?
Working closely with the team of Dior. Hundred lifetimes in a day and the words of James Dean: “Dream as if you’ll live forever. Live as if you were to die today.” The result is a character who goes through emotions and different places. Then, with the cinematographer André Chemetoff and production designer Jean -Michel Bertin, we looked for the best visual grammar to tell this story fragmented.
How would you describe the Dior Homme man?
The man we want to represent is someone light, at ease in any situation. It could be on a deserted beach, in a luxury hotel or in an empty house in which he has just moved: he would always be himself. We wanted to move away from the stereotype of the successful, rich and arrogant, and that is why we have added details such as the eighties car that leads to a certain point. The woman is another great way to characterize a man: in the video she is a simple girl, who doesn’t dress in a showy way.
Tell us story from the set?
We shot in Brooklyn, Rockaway Beach, immediately after the hurricane. Looking at the beach scene, you can note their signs, for example, the very high sand or cabins destroyed , which gave a strange, unexpected look in a video for a luxury perfume. Oh, and we also ended up in the sea with the car … It took two boats and a tractor to bring it to the dry sand!
The main difficulty?
Probably the fact of having to film in so many places at once. We had to run all over New York with Rob, who is a big star in Hollywood, dodging paparazzi and all the rest, to not reveal the images of the campaign before the release. Also, before meeting Rob, I had no idea how it would go because we had hectic, very active schedule and sometimes actors don’t like working under pressure. But he was great, he gave more than he asked, was with me one hundred percent. In addition, during the shoot, we had great fun.
What is your favorite scene
I really like the part on the beach, the first scene we shot. During the first shot there’s something always interesting happening at that moment you’ll know if what you had in mind will work or not. It was very nice to hear that it will work.
How was working with Rob?
Rob is extremely curious, he is leaving the phase of the Twilight “poster boy” to play more mature roles. He’s already making interesting and choices. Speaking as a director, I can say that he’s a very easy to work with, an actor able to give so much.
With all the International press Rob did for Dior Homme, I feel like we are now starting to see repeats of interviews we’ve already posted about. Now, with that being said, there are some interviews, like this one, that included a few new questions with new quotes from Rob. Unfortunately, there weren’t any pictures we haven’t seen already. Without further ado, here’s something new …
Translation/Transcript of new questions:
Not a bad start. Lets continue.
The idea of reviving a classic perfume has very much caught my attention. Because the brands classic style has something appealing to men. Thats why when being together with Romain Gavras we dreamed of a sophisticated but also a little bit of a wild character. Doing what he wants to do, daring, a free spirited person. Not affected by fashion trends, going his own way this man definitely has an infinite energy.
During the campaign you worked together with Nan Goldin, a provocative photographer. How was working with her? Did she give you instruction?
A lively person! In between the shooting when everyone was in a hurry she would never change have her ‘no need to rush” attitude.
Nan definitely lives by her own rules but I can’t say that this is a directing attitude. One day when we shot on top of the roof it was very windy. Three people had to hold her but nothing discouraged her. We continued to do more dangerous things but we also enjoyed it very much. Nan is until today the only free spirited person that I have ever seen.
Who are the other inspirational directors?
It will always be Chris Cunningham. Jacques Audiard is another director with whom I would like to work together with for a long time. For young actors like me, he definitely is the best. Very understanding. When I saw Romain Duris’ performance in “The Beat That My Heart Skipped”, I thought strangely that he was very close to my own manly perception. Romain Duris’ character is struggling but is not holding back his feelings everywhere. He thinks being sensitive doesn’t mean being weak. He only learns how to listen. This film is a wonderful story about proving his maturity.
Translation thanks to @DebbieDuroy
Not easily! [laughs] I was never attracted by publicity, probably because I didn’t think it was real acting. When they contacted me I had already grown as an actor and made some movies, that’s why I felt some legitimacy. When we discussed ideas and directors, everyone involved looked really fearless. I started to see that as doing a short film and got excited. Turned out to be a challenge and supplement my film work in a very interesting way.
What about natural elegance?
I wouldn’t associate elegance to aesthetics. As luxury, it has to be natural, effortless. It has more to do with how some people exude energy, because they are comfortable with themselves. Elegance also has to do with ‘listen’, instead of wanting everything to be about us.
What kind of woman could wear Dior Homme?
A free spirit. A woman with her own attitude, that doesn’t want to just have a “beautiful” aroma or do they expect from her. Clearly, a woman who isn’t confused about her femininity.
Nan Goldin took your pictures for this campaign. Were you familiar with her work and exhibitions?
Really well, I had seen a few of her exhibitions, but I had never met her. It was another thing that intrigued me about this job, that she was an unconventional choice. I was really excited about that.
Why did you choose Romain Gavras to direct Dior‘s film?
I’ve wanted to work with him for a long time. To be honest, I tried to get in contact with him for about a year. He used to be like: “I’m not going to talk to you”. Until I told him that I wanted him to direct Dior‘s commercial. That’s when he finally met me! (laughs)I was obsessed with his work in ‘Our Day Will Come‘. He has a visual language completely different from everything I’ve seen before. When I noticed that it was Romain’s first movie, I thought “Who is this guy?”. I started watching his Justice videos that caused so much buzz…
Not to mention the controversy…
You could see that he felt joy, as if he was laughing at that. I like that kind of energy in a director. I remember saying that his video had a “violence without meaning or end”. Well, it’s how the world is at this moment. I thought his work and vision so universal that I wanted to make a film with him. When I finally met him, I found out that he’s actually a really sweet person, that just genuinely think things are fun. Romain is genuinely subversive, loves to cause controversy. It’s the kind of director that loves to “throw a bomb” and see what happens.
The chemistry between you and the model-actress Camille Rowe in this short film is really important. Have you met before?
We hadn’t met yet. Camille had a small part in ‘Our Day Will Come‘ and Romain knew she would be perfect to fit the “mood” of the film and he was right. There were moments when her presence there softened what I was doing just because she’s so fun, has a free spirit. She was only going with the flow. To describe her, I would use the sentence: “do what you want”.
The ad is really sexy
That was mostly Camille. She brought something really special to the film. Most of the time with perfume commercials they seem to be really distant of the people watching, I don’t know why. But with Romain it’s always something visceral. Like [missing word in the scan] bloody, dirty, sweaty. He said: “We should film something outright sexual and have fun with that”.
Let’s have a discussion then…
It’s weird, but talking about it with someone smart, intelligent, about something is one of the most satisfying things you can do. The coolest part of writing scripts is that it’s almost always a collaborative work. You know that, when you get to the set, people will get small layers from you. Small parts, but it’s in big scale. Like a fiction movie. I hope it works.
We know you really like music, you’ve written a few songs and played live. Who suggested Led Zeppelin’s iconic song to this ad?
Let’s say it took a while to get to it. Months before we started shooting, Romain sent me a song he had in mind, and I thought: ‘Oh, really?’. It was simply the opposite of what I thought for what Dior ad could be… We ended up not using it. That’s why we explored so many other songs. As soon as someone sent us this Led Zeppelin’s copy I was like: ‘Oh yeah!’. It’s weird, but this solid song ended up working. The rhythm is perfect.
What kind of person is the man wearing Dior Homme?
He smells incredibly good! (laughs)
The campaign movie of Dior Homme begins with a scene at the beach. What of that do you remember from that?
We drove a small BMW along the beach. If you had stepped on the breaks the car would have immediately been mired in the sand, so we steadily drove 80 miles per hour, with the camera on board. And as the driver I was basically responsible for the other three models. The next thing I remember is the car speeding into the sea. The whole bumper fell off, it was wild! (laughs)
With you as the new face [of the fragrance], Dior Homme is reaching out to a completely new generation of young men. How would you describe them?
I just turned 27 and it wasn’t until now that I’ve come to realize that people don’t see me as a child anymore. It feels weird to finally see yourself as a grown up and to be treated like one by others. To describe my generation is difficult because for us the last ten years have been some kind of transition phase; and some of us still try to figure out what to do with all of that. At least that’s the case with me. (laughs)
Very often, certain smells are connected to memories. Do you have those?
I remember my dad, who has always worn Brut de Fabergé. He still has that fragrance and it reminds me of my early schooldays. As weird as it sounds but I still know exactly how he smells; it’s like it somehow burnt itself into my memory. Later, when I was about 12 years old, I started talking to girls and thought it would be cool to wear a perfume while doing that. I also remember vacation in Portugal. At the time I thought wearing a cool perfume would make me seem older. So that smell and hair wax had been my constant companions during that summer. (laughs)
Are there cities or countries that you connect with certain smells?
My dad’s from Yorkshire where there are a lot of moors and heather – that smell is simply amazing. We always spent Christmas there and even though I haven’t been there for years the smell never left me.
Do you have a favorite smell?
I like the smell of people. (laughs) I know that sounds a bit weird and probably has something to do with pheromones but you can often judge the character of a person by their scent. We surround ourselves with people who smell good for us, a process that most likely takes place completely subconsciously.
What does luxury mean to you?
Effortlessness. In my opinion real luxury is to not have to worry about anything. And when we shot the campaign [film] for Dior Homme it felt exactly like that.
What’s a perfect day for you?
I can’t really say, I just like to do stuff. At the moment I try to work on a story together with a friend. I like to communicate and share ideas with others and to work on a project. And every once in a while I love it to fight with people. (laughs)
Do you still play the guitar and piano?
I still play guitar and have just recently started to practice a bit more often again. But I haven’t had a gig in years. (laughs)
Do you currently have a favorite band or a favorite song?
To be quite honest, that’s pretty weird stuff – electronic music, for example, something I’ve never listened to before. A couple of friends of mine play in this awesome band, Death Grips, and they somehow really captivated me.
How would you describe your personal fashion style?
I actually just have a few basics that I wear every day. To me, what matters the most is whether something fits well or not. I don’t really care about anything else, just how it fits. So apart from that I usually wear the same piece of clothing until it literally falls off my body.
Who is your fashion icon?
I’ve always admired people who dressed practically. I somehow think that’s especially manly. I like clothes that last for a long time; until all that is left is the material they were made of. I’m thinking about Jack Nicholson’s clothes in “The Shining” or “One Flew over the Cuckoo’s Nest”; actually pretty much everything he’s worn in these films. When I was younger I constantly tried to dress exactly like that.
You never seem to take a break. But if you do what is your favorite place to relax?
Somewhere in England in the country.
Your favorite piece of literature?
Everything by Martin Amis.
Which word do you like hearing best?
Twilight made you famous, Cosmopolis changed your image, and Roman Gavrais’s campaign movie for Dior is adding something unexpected to your character. How sweet does success smell?
Being an actor is something incredibly weird and the definition of success – which in itself is already strange – changes over the years. Of course success also has a good side: I don’t have to worry about only having to work for the money [anymore], at least for a couple of years. I have huge respect for all these films which is why I try to take the time and energy and make exciting decisions; decisions not everyone makes. I just said “try” but it’s funny, actually, because I don’t feel like I’ve already had some kind of success. But there is something about Dior that really works for me – the brand itself remains stoically independent and that is exactly what I’d like to try for myself at the moment.
Translation/Transcript thanks to @KStewandRPatz
Q: You were against commercials, but you define this Dior ad ‘an anti-commercial’. Why?
A: The product appears only in the last frame, for one. Also, they gave us creative freedom: Romain actually made a micro-film out of it.
Q: Was it the right moment to do a commercial?
A: I wouldn’t have done it during the Twilight days, but after two more “intimate” movies, a commercial is good for visibility. In this business, you have to be good at handling your persona.
Q: Do you feel the pressure of taking decisions?
A: People think since you’re famous you have a team taking care your career. But a lot of us don’t have one, and it’s really difficult.
Q: Why did you choose the “author movies” path?
A: I’ve always liked that kind of movie, and after Cosmopolis, they’ve finally started offering me those roles. I’m starting to have a clear view of my career and I’m more demanding. Of course, waiting for the right role, there’s risk of going in stand-by..
Q:You look pretty busy.
A:Yes, but with indie movies you have no certainties. At the moment, for instance, I should start an Herzog movie.
Q: Queen of the Desert, and you’ll be T.E.Lawrence. An icon.
A:It will be very different from the original ‘Lawrence of Arabia’, I think much closer to the real character. Locations should be crazy: a canyon in the Jordan desert, where no one’s ever shot before, but Herzog knows the King and we should make it.
Q: Jude Law, who was a Dior face before you, said: “When you’re at the top, you have all the attention you need, but you would do without it. After a couple years, they ask you about the new guy and who’s eleven years old!”.
A: He’s right! A few days ago, I met a guy who introduced himself as “the new me”. What’s wrong with people? What does it mean “the new me”? If you don’t have a successful movie once every 2 years, you’re done. You don’t even have time to learn.
Q: Have you learnt to handle fame?
A: Fame is a fight to survive! Some people can’t take it and freak out, but I can understand that. With paps hiding everywhere, it’s really difficult to meet new people and have new experiences.
Q: Do you spend time with friends?
A: When I got to the US, for Twilight, I only knew people who gave me a ride since I couldn’t drive. They’re my oldest friends.
Q: Do you feel at home in America now?
A: I’ve been living here for a while now, I like California because it’s chill, there’s something deeply serene in the air. LA is very different now: lots of people from all over the world live here now.
Q: What do you like doing in your free time?
A: I’ll disappoint you, but 9/10 times I just lay on the sofa, reading scripts or browsing IMBD in development section. Then I email my agent, asking him what does he think about it.
Q: What’s something you can do in LA?
A: Surf. But I suck.
Q: In the Dior ad, you drive an old BMW on a beach. Do you like cars?
A: Yes, old cars: I have a very beautiful Shelby, but it’s always under maintenance. My favourite is a 1956 Merceds, the Gullwing Spider. 3 million dollar car. I think it’s best to wait..
Q: What about your relationship with clothes?
A: Here’s a story: I’d bought a new pair of shoes, someone told me they looked ugly. And I just stood there, dumbstruck, before going out on stage in front of 6 thousand people. I thought I’d gotten over such things, but just a small hint and I find myself nervous about it, like the first time.
Translation/Transcript thanks to @catrux