Balenciaga will soon have its own place in the Twilight. The brand has signed actress Kristen Stewart as the face of the newest Balenciaga fragrance for women.
Stewart, best known for her role as Bella Swan in the blockbuster movie saga, will represent a to-be-announced scent which is expected to be launched this fall.
“Balenciaga has always stood out to me,” Stewart told WWD on Thursday. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Balenciaga creative director Nicolas Ghesquière called Stewart the muse for the new scent. “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Ghesquière. “From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Added Isabelle Guichot, chief executive officer of Balenciaga: “Kristen is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history.”
Charlotte Gainsbourg remains the face of Balenciaga Paris, the first scent from the house, which was launched in 2010.
“Kristen stood out as an evident choice for this new fragrance,” added Catherine Walsh, senior vice president of American fragrances for Coty Prestige, a division of Coty Inc. “She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”
Stewart noted that after a busy 2011, she’s taking a bit of time to relax. “My horizon is clear as of now (except for this!) in terms of new projects, which feels incredible,” she said. “I have finished three films I can’t wait to see come to fruition this year, ‘On The Road,’ ‘Snow White and the Huntsman,’ and ‘Breaking Dawn 2.’”
PARIS, January 13th 2012 /PRNewswire/ — Nicolas Ghesquière is pleased to introduce Kristen Stewart as the face of the newest Balenciaga fragrance for women, to be revealed in Fall 2012. Kristen Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.
Since the start of her Hollywood career, Kristen Stewart has captivated audiences with her impassioned character portrayals.
This urbane, spirited young woman will now be the muse of the new Balenciaga fragrance for women.
Says Kristen Stewart: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”
Says Nicolas Ghesquière, Creative Director of Balenciaga: ”Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.
“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history”, said Isabelle Guichot, CEOBalenciaga.
“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”, said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc.
Founded by Cristobal Balenciaga in 1918, Balenciaga is part of the Gucci Group, owned by french conglomerate PPR and has become, under the creative direction of Nicolas Ghesquière, a very influential player of the fashion scene.
In 2001, Gucci Group, in partnership with Nicolas Ghesquière, acquired Balenciaga, and the brand is recreating the influence and respect that the house commanded in its former heydays.
Balenciaga today creates women’s and men’s ready-to-wear, shoes and accessories that are sold worldwide and is enjoying a very strong growth in all categories.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas,ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin1, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United States and Canada.
Have you finally kicked Kristen Stewart’s ass? Has this finally happened or are you going to keep teasing me?
“I don’t really want to talk about it.”
Did it not go well?
“I don’t want to talk about it.”
Talk about it! Something?
“NOOOO! … It’s going to be a surprise. Goddamn it! I give you way too much. People have to pay money to go see the movie and see what happens.”
Tease! We are teasing them!
“She was a good fight. That’s all I’ll say. She was a good fight. Yea. Bitch brought it!
Be sure to pre-order this book from Barnes & Noble! It will give you an inside look to story behind Kristen’s film, Snow White and the Huntsman. The book will go on sale April 17, 2012!
A breathtaking new vision of a legendary tale. Snow White is the only person in the land fairer than the evil queen who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman who was dispatched to kill her.
Robert Pattinson says “Betty White is the sexiest woman in America”
“Rob, a good friend of mine, we were actually hanging out last night. I told him, ‘Man, you know I gotta be in that “Twilight: Part Six.'” He told me he’s going to look out for me.”
Yes, I’m aware that here are currently no plans for a “Twilight: Part Six,” but I was too distracted by the revelation about this new celeb bromance to ask more details about that. Instead I asked Anthony how on earth he and Rob became friends. “Me and Rob have been hanging out forever,” he said. “He’s a good dude.”
In knowing how Rob likes to karaoke with his dude friends, I then asked Anthony if they’ve ever hit the karaoke bars together or sung duets. “No, no. I saw him do karaoke. I was a little bit too shy to get up there,” Anthony admitted. “He sang this Billy Joel song, that’s when we did this Billy Joel, Billy Ocean medley. [It was] really crazy but it worked out.”
Even better, Anthony revealed that Rob taught him how to do the all-important Edward Cullen Suspense Look, which he was all too happy to demonstrate for me.
“How’s that? It’s good, huh? I’m telling you, I’m working on it. There’s got to be a black vampire. [We have] sweet blood, come on.” (Um, hello! What about Laurent?)
So what does Rob think about Anthony making an appearance in a future “Twilight” movie? “He’s down. We hang out more than we work together,” he said. “He’s my dude.”
And just an FYI, Anthony is also best buds with a couple other favorites: Ryan Gosling (he and The Gos were in the movie “Half Nelson” together, as well as the upcoming “Gangster Squad”) and Jeremy Renner (from their work on “The Hurt Locker”).